Terms of service
Last updated: 28 October 2026
1. Who we are
gopluspets.com (“+Pets”, “we”, “us”) is operated by 7University LLC, a Delaware limited liability company, 254 Chapman Rd, Ste 208 #27351, Newark, DE 19702, United States. Email: support@gopluspets.com.
By placing an order on this site you agree to these Terms, together with our Shipping policy, Refund policy, Subscription policy, Privacy policy and Cookie policy. Please read them: they are short and written in plain language.
2. Our products
+Pets sells nutritional supplements for cats (in the UK legally classified as complementary feed). Our products are not veterinary medicines, are not intended to diagnose, treat, cure or prevent any disease, and do not replace the advice of your veterinarian. If your cat has a health condition, is pregnant, or takes medication, talk to your vet before use. Keep out of reach of children. Product images are illustrative; packaging may vary.
3. Ordering and when the contract is formed
Your order is an offer to buy. We confirm receipt by email, but the contract is formed only when we send you the shipping confirmation. Until then we may decline or cancel an order, for example when a product is unavailable, a price or description was obviously wrong, we cannot verify payment or address details, our fraud checks flag the order, or the order exceeds our per-household quantity limits. If we cancel, you are refunded in full to your original payment method.
You must be at least 18 years old and provide accurate, complete information. Please check your shipping address carefully: see the Shipping policy for what happens with address errors.
4. Prices and payment
Prices are shown in pounds sterling (GBP). Shipping is free and you pay nothing extra on delivery. Payment is taken when you place the order. Promotions and discount codes cannot be combined unless stated, have no cash value, and may be withdrawn at any time.
5. Shipping, delivery and risk
Delivery times, tracking, lost or damaged parcels and address errors are covered in our Shipping policy. Risk in the goods passes to you when you (or someone you designate) take physical possession of them.
6. Returns, cancellation and our guarantee
Everything about the Keep-it 90-day Guarantee, your statutory right to cancel and refunds is in our Refund policy, which forms part of these Terms.
7. Subscriptions
If you choose Autoship, the Subscription policy applies: it explains renewals, where to see your next renewal date, how to pause, skip or cancel online at any time and what happens if a price changes. Plans bought on our subscription checkout have their own Terms of Service and Subscription Terms, shown at that checkout.
8. Reviews and user content
By submitting a review, photo or video you grant us a free, worldwide licence to use it in our marketing. We may remove content that is offensive, false or infringes someone else's rights.
9. Fair use
Our guarantee and promotions are meant for real customers. We may refuse future orders, cancel discounts or decline guarantee claims where we see repeated refund requests, resale, fraud, chargeback abuse or attempts to circumvent per-household limits. This never affects your statutory rights.
10. Intellectual property
The +Pets name, logo, product formulas, texts, photos and site design belong to 7University LLC or its licensors. You may not copy or use them commercially without our written permission.
11. Liability
Nothing in these Terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, fraud, gross negligence or wilful misconduct, or product liability. If you are a consumer in the UK, our liability for breach of contract or lack of reasonable care is governed by your consumer law and is not capped at the order price. We are not responsible for delays or failures caused by events outside our reasonable control (carrier disruption, strikes, natural events); if such an event delays your order by more than 30 days you may cancel it for a full refund.
12. Your statutory rights
Nothing in these Terms limits the rights you have as a consumer under the law of the country where you live, including the UK Consumer Rights Act 2015. If any part of these Terms is found invalid, the rest continues to apply.
13. Governing law and disputes
The Consumer Contracts Regulations 2013 and the Consumer Rights Act 2015 apply. You have a 14-day right to cancel as described in the Refund policy. For free, independent advice, contact Citizens Advice (England and Wales), Advice Direct Scotland or Consumerline (Northern Ireland). These Terms are governed by the law of England and Wales. You can bring a claim in the courts of England and Wales; if you live in Scotland or Northern Ireland, you can also use your local courts. The mandatory consumer law where you live still protects you.
14. Changes and contact
We may update these Terms; the version in force is the one published when you order. Questions: support@gopluspets.com. Support replies within 24 hours.