His heart, eyes, digestion and defences all rely on taurine, and it has to reach him through his food.
99.2% of cats prefer the powder.
Stirred into his meal every day, it supports his heart and eyes.
Ships once. No plan, no renewal.
Risk-free Free · 4–8 daysVets: essential
“My cat is fussy. He'll spot it and walk away.”
That's what the 90 days are for: try it on the food he already eats, and if he walks away from the bowl, your money comes back.
“He seems fine. Why would I add anything?”
Good, keep him that way. Taurine isn't a fix for something wrong: it does its jobs every day in a healthy cat too, and his scoop adds it to his meal.
“Is it safe every day? What if I give too much?”
Follow the guide for his weight and don't add extra. Kitten, pregnant, or on treatment? Ask your vet before you start.
“How do I know it's doing anything? I see nothing.”
Honestly: taurine works quietly, supporting his heart muscle, his retina and his white blood cells, and we won't promise you a visible change by a date. What we promise is that if you're not convinced, the 90 days give your money back.
“Is this one of those subscriptions I can't get out of?”
No. Autoship is off until you switch it on, and you can skip or cancel from your account whenever you like — no fee, no phone call.
“Why should I trust you with my cat?”
Fair. You don't have to take our word for it: one ingredient, nothing else; vets call taurine essential for cats; and your first order is refundable for 90 days.
“It's not cheap. Can't I just buy better food?”
Keep the food you trust: this goes on top of it, not instead. And a month of it costs less than one vet visit.
Taurine has four jobs in his body, every day, and it has to reach him through his food.
Yes, every day: the dose for his size, straight from the scoop guide.
Fine is good. But low taurine is quiet: it can take months to show.
It's a powder, so it goes into the food he already eats.
Free UK delivery, 90 days on your first order, and Autoship only if you choose it.
One ingredient: pure taurine, so his food gets taurine and nothing else.
It does, and food is the source. But a cat on wet food needs about twice the taurine of a cat on kibble: his gut loses more of it.
Pure Taurine
90 days, refund covered
BEFORE YOU ORDER
What really happens, from the first scoop to day 90.
90 days to decide, on your first order.
The jar is in your kitchen. You pick his scoop by his weight, stir it into the food he already eats, and watch the bowl. That's the moment that decides everything, and it's covered.
Scoop, stir, done. A moment next to the coffee pot. By the end of the first jar, it's just part of filling his bowl.
One jar is a month of scoops. On Autoship a single jar renews every month, and you can skip or cancel from your account. Took 3 jars? You're a third of the way in, with nothing to reorder for two months.
90 days from delivery, the guarantee on your first order closes. Until then, if he won't eat it or you're simply not convinced, one email and we refund the whole order. The jars stay yours. Renewals are not covered.
A few of our 27,000+ cat owners, in their words.
Okay I'll say it, because I was the first one to be sceptical. Micia is eleven and she has refused everything I have ever tried to put in that bowl, including the expensive stuff from the vet. Half a scoop of this in her wet food and she ate it. She didn't even lift her head. I don't know what else to tell you.
I have a whole shelf of things I bought for Tigro that he sniffed once and left there. Pastes, drops, a powder you could smell from another room. I ordered this expecting shelf number four. Three weeks in and he eats it every morning. Honestly it's the longest run we have ever had.
Fair question someone asked me: if it's already in the food, why add it. From what I understand cats can't make it themselves, so whatever is in the bowl is all of it. I buy decent food and I add the scoop anyway, five seconds while the coffee is going. Bruno never noticed and I stopped thinking about it.
Otello is fourteen and more than one person has told me it's just his age. I don't expect a powder to fix fourteen years and they don't promise that either, which is honestly why I ordered it. It's one scoop, it costs less than a coffee, and it's something I can actually do in the morning instead of worrying.
For anyone with two: a jar is about a month for one cat, so with Otto and Parkin it's more like two weeks, which caught me out on the first order. Now I order the next jar the day I open one, so there's always one in the cupboard. Two bowls, two scoops, thirty seconds. Parkin hoovers hers, Otto takes a bit longer.
I always read what's written on the jar before anything goes near my cat. Dose printed on the front, batch and best-before on the bottom, one ingredient listed and nothing hiding behind a long name — the whole label fits in one glance, which is rarer than it should be. It doesn't pretend to be medicine and it doesn't promise the moon. That's more or less why I trusted it.
I took the every 90 days one mostly for the price and regretted it straight away, because I hate subscriptions. I went to cancel it, two clicks, done, without speaking to anyone. A week later I put it back, because I had worked out what a jar actually costs me. Anyway. It's fine.
His heart, eyes and digestion need taurine. How much depends on what he eats.
2×
Earle & Smith, British Journal of Nutrition, 1991
His heart works every second of his life. It needs taurine to do it.
Every look he gives you starts at the back of his eye. That part needs taurine too.
His liver uses taurine to build the bile salts that digest fat.
Cats can't make enough taurine. It has to come from their food, every day.
Taurine comes from meat and fish. Plant proteins don't have it.
Studies in cats tied taurine to how the heart muscle works.
The cells that let him see depend on it.
Cats on heat-processed food lose more of it, so they need more.
Your vet can check his taurine level with a blood sample.
Sources:
WHY IT'S ON THE LABEL
1975
Researchers find that a cat's eyes need taurine, and that it has to come from his food.
1987
A study in the journal Science links low taurine to a weak heart muscle in cats.
Soon after
Cat food makers raise the taurine in their recipes. That's why it's on almost every label today.
Today
Most cat food, dry, wet or canned, is cooked at high heat. That heat wears down some of the vitamins and protein inside.
Every day
A cat on cooked food loses more taurine, and his body uses it up every day. That's why a daily scoop is worth adding.
It's on the label because his heart and his eyes need it.
+Pets is that same taurine, on its own, dosed by his weight.
Sources: Science 1975 · Science 1987 · Journal of Nutrition 1990 · AAFCO Cat Food Nutrient Profiles
What each one asks of you, and of him.
Something changed in your cat? That's the vet's job. The rest of the time, it's his daily scoop.
365
days a year his heart, eyes and digestion use taurine.
98%
of his bile acids are bound to taurine, to help digest fat.
≈0
taurine in plant protein. He gets it from meat and fish.
Sources: Earle & Smith 1991 · Hickman 1992 · Miyazaki 2020 · Merck Veterinary Manual.
He makes only a little, and he uses it every day. The rest has to come from his food.
Canned food is cooked at high heat, and that makes cats lose more taurine.
Taurine is one simple molecule. From meat or from a scoop, his body uses it the same way.
Same food, no pills: +Pets adds taurine to the meal he already loves.
90-DAY GUARANTEE
If he won't eat it, or you're not convinced, we refund the whole first order. Every jar in it. The jars stay yours.
To support@gopluspets.com, within 90 days of delivery.
Order number, a photo of the jar, a couple of lines. That's all.
Back to the way you paid. The jars stay yours.
The +Pets team answers every email within 24 hours, Monday to Friday.
support@gopluspets.comBefore you order, after, or on day 89: same inbox.
Counted from delivery, on your first order. Read the refund policy.
